One template. A video for every row.

Import a CSV or JSON file and link layers to its columns, much like binding a CMS collection to a page in Webflow. Columns match layers by name, so a column called headline fills the layer called headline, a price column fills the price and a photo column fills the picture. Every layer you don't link stays exactly as you designed it. Build the template once with a few sample rows, then bring in the full file, or a new one whenever your catalog, list or prices change.

Paraplex makes one version of the piece for every row in your file. Add the formats each channel needs as artboards, such as 16:9, 9:16, 1:1 and 4:5, and on Pro, Export all variants renders every version across every enabled format in one job you can stop and resume. Fifty products in four formats is one export and two hundred finished files. More on dynamic artboards.

Want a new video each time a row is added, without opening Paraplex? An automation watches a sheet, renders the new row in the cloud and sends the film on. See automations.

Data linking works on components too. Save a card, a price tag or a styled title as a component, link its fields to your columns, and fill a shelf of product cards or a wall of speaker tiles with one instance per row in seconds. Every instance follows the master component's design, so one change to the master restyles them all while each instance keeps its own data. Paraplex also comes with ready-made components, such as card stacks, dashboard modules and titles with glows, materials and motion already applied. More on reusable components.

Publish a piece as a live embed and your site fills it in by layer name: a headline's words, a counter's final number, a color or a picture. The same fills work as link parameters, so one embed can serve hundreds of programmatic landing pages, each with its own name, offer and product. Keep the words that matter for search as text on the page itself, where search engines and AI answer engines can read them, and let the embed carry the motion that matches them. See it on website hero animations.

More on interactive 3D embeds.

Personalization at volume is usually where a brand frays: an off-palette photo, a fallback font, a version nobody reviewed. In Paraplex every variant comes from one template built on your design system, so your colors, fonts, text styles, materials and motion tokens hold on every row. Your design system sets the look, your brand language sets the words, and your data brings the specifics: the products, prices, places and people that make each version yours. More on design systems.

Animated charts turn one dataset into one chart that moves: bars that grow, lines that draw and counters that roll, for a report, a deck or a post. Data-driven video works the other way round: each row becomes its own finished video, built from a template you designed. Need one great chart from a spreadsheet? Start with animated charts. Need the same video for every product, lead, audience or city? You're in the right place.

Telling one story with your numbers instead? See data videos.